Jonathan Zaback (with his business partner and best friend, Jay Kolbe) was told that building a public relations practice that would include family office clients could not be done. They’re pleased to have proven the critics wrong.
Jonathan credits their experience in the traditional public relations space for seeing an opportunity and building a “best in class” business around it. He’s also highly insightful about the future of PR and shares his wisdom in today’s conversation.
His passion for earned media is palpable in today’s conversation — sharing a similar vision with Lisa about how difficult, but critical, it is in today’s media environment. Jonathan also talks frankly about the rapidly changing industry we’ve known for 30 years and how he sees emerging technologies and non-traditional means of communication emerging at the highest rate of speed.
Tune in for a lively conversation about the PR industry and meet my friend who proudly advises his clients about building their legacies.
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